Still by Coveted was born from the same place as every piece Gemma creates — a love of capturing connection in a way that feels honest, human, and quietly beautiful.

Gemma Miller (GG) is the designer and maker behind Coveted, a jewellery studio in based in Wellington, founded on storytelling through metal and memory. For more thn 15 years, she has handcrafted sentimental, one-off pieces that speak to life’s big moments. But one particular kind of story began to show up more and more — people reaching out after loss, looking for a way to hold onto someone they loved. Often, they carried a fingerprint. A paw print. A small impression left behind.

Still was created for that.

This is the quieter arm of Coveted. A space dedicated to memorial jewellery, handcrafted with intention. It’s for the people and pets you can’t hold anymore, but still carry. It’s for the kind of love that lingers. The kind that doesn’t need to shout, but deserves to be honoured.

We take your loved one's ink impressions, digitise them and engrave them onto solid gold or silver custom made organic pendants.

Then we finish each piece by hand in our Wellington studio. Every detail is treated with care. Every print is honoured for what it is: one-of-a-kind.

This isn’t about grief.
This is about love.
The kind that continues — even in stillness.